More Targeted Keywords

  More Targeted Keywords

SEO with real company goals in mind will shift away from only focusing on the high-traffic keywords toward keywords that the actual target audience is searching for. This means a better understanding of the user and their journey when searching for solutions, fewer traffic key performance indicators and more conversion KPIs for SEO. This trend has accelerated, as AI will answer most high-volume questions. - Timon Hartung, apexmedia